Idea Napkin Number Two

19A - Idea Napkin Number Two

1.     My name is Madison Soltis. I am a first year, just pronounced, Architecture major at this school. I think that one of my skills is being open and positive around people, to people. I am able to share details about certain things and have a positive spin on all of them. Specifically, in regard to my business concept, I feel that people just need to be environmentally aware in general. I want to get into architecture AND interior design, but I am also a big advocator for being sustainable, being modern, and also being fun. As I said last time, I think this business, if started, would play a big role in my life. Hopefully, it would become something I could be consumed by and passionate of because of how many other people realize the great benefits of it.

2.     Once again, I am offering people, homeowners, businesses, anyone, a product to help them be sustainable and be more conscious of the environment. I want to give the people easy access to solar panels to line their roofs with. The consumer will have lowered electricity costs among the other environmental impacts the panels will have.

3.     I am offering this product to anyone who has a roof over their heads - whether that be homeowners or people who run/own a business or work at other buildings. In the last assignment I had to create a specific prototypical customer, but in general, the demographic range most likely falls between the ages of 30-60, of any gender. Since the panels are in no way as cheap as some think they are, the target market is older individuals who have settled into a home and could afford such an undertaking. The commonality between all the potential customers would most likely be their need to save on electricity costs, since the green movement doesn’t seem to be that high in numbers yet.

4.     I think that people would pay money for this product because it is something new and not commonly seen before. While I wish the reason was anything about and related to the environment, it would most likely be about having something that most people don’t and being able to show it off. Then, once they realize what good it’s doing for their electricity bill and the environment, they may share with others, leading that to be the reason why people invest and not just because of cool looks.

5.     My primary location to sell this product would be in Miami. To my knowledge, Miami doesn’t have any well-known businesses selling solar panels or even marketing them to homeowners. My business would be different because it would market directly to homeowners or businesses, instead of trying to only sell to beaches or environmental areas.

After laying out all the groundwork, I feel that this could be a really cool business. On my first Idea Napkin, I was not 100% positive about my venture, but I have gained more confidence in it. While I still think it’s a really good and really fun idea, I definitely feel like I would need to tweak some aspects of it.

As per the feedback that I got, I have to say it definitely influenced my thought process. I got mainly positive and encouraging feedback, and a lot of tips. I could definitely change my venture to being able to distribute and manufacture solar panels to businesses, and that would be less risky than what I have planned. Some things that I included were definitely the cost of the solar panels, and how it affects my demographic, but I have made sure to include that in my Idea Napkin.